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IT jobs: Winners and losers in the cloud era

We survey the cloud’s effects on nine classes of IT jobs: Architects and sys admins win, middle managers and tech specialists lose — what about you? Winners: System administrators Other than architects, the jobs undergoing the greatest change…

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HOW TO: Unify Your SEO & SEM Strategies

For years, advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive…

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